![]() Are you going to place text and/or an illustration over the color? If so, it should have enough contrast to ensure that the foreground is easy to see at a very small size. Another important consideration when choosing colors is legibility. For example, you might choose a seasonal color that celebrates an upcoming holiday or a color combination that reflects an important social issue (like rainbow for LGBTQ+ representation). Another good reason not to choose a brand color would be to connect with a current issue that’s bigger than your company. (And don’t worry, we’re sharing tons of examples of both approaches below.) There’s no right or wrong answer here, as long as you make an intentional decision. While many companies stick to one or two brand colors for all their Highlight covers, others prefer the arguably more authentic look of also including non-brand colors. By choosing an exact brand color, you’ll make sure your entire Instagram profile feels cohesive, tidy, and professional. If you’re not sure where to begin, you can’t go wrong with your brand’s established color palette. To choose the best color for your brand, consider the following tips: Given their prominent location and small size, it’s no surprise that color makes the biggest impression for a Highlight cover. As shown in the examples above, Highlights appear as small circles at the top of your profile just beneath your personal/business information. Released back in 2017, Instagram Stories Highlights have become one of the most important parts of any IG profile. Tips for Choosing Colors for Instagram Highlight Covers Given their top billing, you can’t miss Instagram Highlight covers.
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